Category
Brand Identity Design
About
M.A.D CLOTHING CO is a streetwear brand born from a barber’s chair and built on the belief that legacy matters more than hype. What started in a small barbershop has evolved into a creative force, driven by emotion, purpose, and the desire to be remembered. Each piece is crafted to represent more than style, it’s a symbol of hustle, self expression, and the mindset of those who chase greatness on their own terms. We design with intention, not for trends. We stand for bold choices, real stories, and the power of leaving your mark. This is for the ones who move different. Who create with heart, grind with vision, and refuse to be forgotten. M.A.D isn’t just a name, “IT’S LEGACY IN MOTION”.
Project Objective
Build a Recognizable Legacy First Identity
Establish M.A.D as a brand known for purpose-driven design, where every drop contributes to a larger story of legacy and impact.Create Emotional Connection with the Audience
Develop a loyal community that resonates with the brand’s roots, those who see M.A.D as a reflection of their own hustle, values, and ambition.Stand Out with Authentic Storytelling
Differentiate M.A.D from trend-chasing streetwear by leading with real stories, meaningful visuals, and consistent messaging that feels personal and grounded.