Category
Brand Identity Design
About
Cuppa Boba is a cozy little bubble tea spot where comfort meets connection. It’s all about warm hugs in a cup, pastel vibes, and playful sips that bring people together. Whether you're catching up with friends, meeting someone new, or just taking a quiet moment for yourself, it’s a space made to feel like home. With fluffy clouds of milk tea, fun bursts of boba, and a welcoming atmosphere, Cuppa Boba isn’t just a drink, it’s a cheerful little community in every cup.
Project Objective
To build a cozy, playful brand that feels like a warm hug. It should invite people to relax, connect, and enjoy bubble tea in a cozy, community focused space. The identity should reflect comfort, friendliness, and fun at every touchpoint.