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Category
Brand Identity Design
About
Mac & Slice a young, bold and energetic fast food brand where cheesy dreams and crispy cravings collide. They serve customizable mac & cheese and Detroit style pizza slices packed with bold flavor and big energy. Built for the young and hungry, the brand is all about good vibes, fearless flavor, and making every bite smackin’ delicious.
Project Objective
Create an emotional connection with the target audience through personality driven visuals.
Craft a bold and memorable identity that captures the brand’s urban, high energy spirit.
Build a visual system that supports scalability for future franchise growth.
Highlight customization as a core differentiator in product and marketing.
